You may not be running a media company, but that doesn’t mean you shouldn’t think like one. In fact, a focus on publishing great videos, blog posts, and other content is the “secret sauce” for tons of successful brands. Brands are the new publishers. In a world where a lot of people feel like the […]
Social Media
How One Entrepreneur Made Over $50,000 Through Facebook Ads
Not getting the results you’d hoped for on Facebook? That’s pretty common — a lot of people see their Facebook conversions drop off over time, and it can get kind of disheartening. Facebook can bring some impressive results, but it takes strategy. You need to continuously test different ideas and develop a data-driven strategy to maximize […]
Avoid These 7 Mistakes That Make Marketing Videos Fall Flat
For content marketers, video has rapidly evolved from something optional that’s nice to have… Into one of the most important forms of online media for brands to spread their message. It’s on par with text-based blogs, and just about every business can benefit immensely from creating awesome videos for their audience. But as with any […]
How To Turn Abandoned Shopping Carts into Successful Sales
Old-school 20th century marketing and advertising usually involved casting a pretty wide net. The internet has dramatically revolutionized the entire discipline of marketing, allowing for unprecedented levels of specific audience targeting. These amazing new capabilities have led to the rise of what’s known as “behavioral marketing” — tailoring your marketing messages to the actions that […]
This Messaging App Is The Next Big Thing in Digital Marketing. Here’s How To Use It.
Even if you and your friends aren’t using it, you’ve probably heard of WhatsApp. Initially, it got popular outside the US — in many countries, SMS text messaging is surprisingly expensive, creating a need for third party apps for text-based messages. WhatsApp is one of the world’s top messaging apps, and it’s starting to present […]
