There are tons of little freebies you can offer people in return for their email address. Ebooks, white papers — you know the drill. Offering something informational that’s of value to your audience is a tried and true strategy… But writing up an ebook might not be something that’s universally applicable to every single business. […]
Social Media
2 Tips for Facebook Images That Stand Out From The Crowd
Your company’s Facebook cover photo might seem inconsequential at first glance. Does anyone really look at those? Does it really matter what it is? Your choice of cover image actually is important, and so is your header image. Why? Because they reflect your brand. They’re important visual design elements, and should be consistent with the rest […]
3 Social Media Marketing TED Talks That Every Entrepreneur Should See
Each year, the annual TED (Technology, Entertainment, Design) conference gives us more amazing and thought-provoking discussions from experts in a vast array of different fields. From astrophysics, to evolutionary biology, to content marketing, many of the world’s top minds have presented at least one TED talk at some point. You can watch TED talks online, and […]
3 Reasons Smart Entrepreneurs Are Podcasting
There are many media you can use online to create and distribute great content that keeps your audience engaged. But along with blogs, video, infographics, and other common forms of content, there’s another option that people tend to overlook: podcasting. Podcasts are more popular than you might think. They can be ideal for workouts or […]
This Common Mistake Drains an Advertising Budget. Here’s How to Fix It
Paid traffic through Google or Facebook is a great way to drive traffic to your site. But once you’ve convinced your readers to click on the link, where exactly are you sending them? If it’s your homepage, we’ve got some bad news. It’s a fairly common rookie mistake to send paid ad traffic to your […]
