While your customers’ search queries are important for on-page and off-page SEO, that’s far from the only way that this data comes in handy. With tens of thousands of searches happening every second, Google has access to vast amounts of data. Keyword research tools aren’t the only way you can find information about what your […]
Social Media
5 Simple Tips for Making More Sales on Facebook
Your business’s Facebook page isn’t just for cultivating brand awareness. You can also use your organic social media presence to drive sales directly. When it comes to Facebook marketing, most of the focus is usually on their paid advertising platform. But your page itself is also something you can optimize to drive sales, and that […]
Want More Followers on LinkedIn? Try This Smart Publishing Strategy
LinkedIn isn’t perfect for every business. But if you’re marketing primarily to other businesses, it can be an indispensable marketing tool that shouldn’t be overlooked. A while back, the platform introduced LinkedIn Pulse, an easy and convenient way to publish content on LinkedIn. You can use Pulse as part of your own content marketing strategy, […]
3 Clever Ways to Use Email Lists for Facebook Ad Targeting
Building an engaged audience from nothing is no small feat. When your business is brand new, it can seem like an almost insurmountable hurdle. How do you get your content and your products in front of people? Facebook ads are a great way to do this. It’s essentially the world’s top social media platform, and […]
This Facebook Ad Strategy Gets More Eyes On Blog Content
Creating great content is only 20% of the battle. Every marketing blog loves to talk about how important it is to have quality content, but the biggest challenge in content marketing isn’t the process of creating the content itself. It’s promotion. Once you have content, you have to get it out there and get it […]
