Short on ideas for great Facebook ads for an eCommerce business? The great thing about Facebook advertising is that their targeting options are super flexible. You can find all kinds of ways to segment your audience and deliver the right messages to the right people at the right time. Some of these options are pretty […]
Social Media
The Real Truth About Influencer Marketing
You’ve probably been hearing a lot about influencer marketing lately. It’s hitting a popularity peak, and in the digital marketing world, everyone’s talking about it. If you follow the major blogs in this space, you’ve probably noticed this. It’s not that much of a new idea. Celebrities have been advocating for brands for a long time […]
The Surprising Truth About Audience Attention Spans
It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out Facebook on their lunch break, they’re confronted with a nearly endless stream of content, each post vying for their attention. So, […]
This Little-Known Website Is Great for Traffic, Brand Awareness, and More. Here’s How To Use It.
Whether you’re building a traditional brand for your business, or you’re cultivating a personal brand for yourself, you’ve probably caught on to the fact that answering your customers’ questions is a great way to get yourself out there. There’s a great way to do that, which most people generally overlook: Quora. It’s not one of […]
Podcasts Made Easy: 4 Simple Steps to Awesome Audio Content
Podcasts have been growing in popularity over the last couple of years, although they’ve been around for quite a while now. In fact, the name “podcast” is almost a bit dated, a relic from the past when everyone had an iPod, but smartphones weren’t something most people used. It turns out that audio can be a […]
