You’ve probably come across the term “personal branding” before. One of the best examples is Neil Patel. He’s turned himself into a very profitable brand, by establishing himself as a top authority in the digital marketing world. Personal branding can also be great for your business — and for your product or service’s brand. People […]
Social Media
This Smart Tactic Can Put a Brand on the Map, FAST
When people talk about content marketing, there’s a lot of focus on what’s known as “evergreen content” — content that stays fresh and stands the test of time. This is the stuff that’s still relevant months and even years after it’s published. But sometimes, you can benefit from being timely instead. This is where “newsjacking” […]
The Surprising Truth About Gen Z: How to Reach Teens With Marketing That Works
Everyone’s always talking about Millennials, it seems. Whether they’re being praised for being socially conscious and innovative, or criticized for alleged entitlement and laziness, this generation is always all over the media. A lot of people still think of Millennials as the “young people.” In reality, though, quite a few are currently well into their […]
This Underused Networking Tool Connects Brands with People Who Matter. Here’s How to Use It Right
Instagram influencer marketing can do a lot for your brand. “Influencers” — social media celebrities, basically — run the gamut, from A-list names like DJ Khaled, to lesser-known figures with a niche following of tens of thousands. You can find influencers to fit just about any niche and budget. So how do you get in contact […]
How to Win With Facebook Ads: The Surprising Secret to Making Sales
Are Facebook ads working for your online business? If the answer is “no, not really,” you’re not alone. Tons of companies, from solopreneurs to midsize businesses whose names you might recognize, have the same problem. People aren’t engaging with your ads. Your ROI is terrible, and you might even be losing money. That, of course, defeats […]
