Audience targeting can be the key to honing your sales funnel, making more conversions, and reducing your ad spend on Facebook for a better ROI. Saying all of that is pretty darn easy. But what about actually doing it? In real life, it’s not always easy to segment your audience. No matter what kind of online […]
Social Media
5 Simple Steps to Writing Copy That Sells
Copywriting can be a tough nut to crack. There are a lot of great copywriters who teach really complex strategies and techniques. And that’s great. But for someone who’s new, it can be overwhelming. Good news: it doesn’t have to be that complicated. At its core, copywriting is about writing persuasively. It’s about convincing people […]
This Powerful Tool Takes Facebook Ad ROI to New Heights
Crafting great copy is a fine art. And when it comes to Facebook ads, there are things that work, and things that don’t. To find them, you’ll do a lot of A/B testing. One of Facebook’s biggest assets, in terms of its advertising value, is its targeting capabilities. You can send your marketing messages to […]
6 Smart Reasons to Grow an Audience with Social Media Contests
Everybody loves to win. Whether it’s a random drawing for a prize, or a contest that requires significant effort, that rush you get when you realize “I won!” is a good feeling. So it’s no surprise that people flock to social media contests. If there’s a prize worth winning, you can bet people are going […]
Influencer Marketing Isn’t Just For Huge Brands. Here’s How Small Teams Can Profit From This Trend
If you keep up with the latest developments in digital marketing, you’ve probably heard a lot lately about something called “influencer marketing.” At its core, it’s really nothing new. From Britney Spears for Pepsi, to Michael Jordan for Nike, to Orson Welles for frozen peas (seriously, look it up), Brands have long been recruiting public […]
