“Going viral” is something that’s hard to really plan for. If it happens, it happens, but even if you do everything you can to try to sow the seeds of virality, it might not pan out. Ever since the mid 2000s or so, when “viral” became a buzzword, brands have struggled to hone some kind […]
Social Media
The Real Truth About Buying Instagram Followers
The concept of buying followers on social media isn’t exactly new. Whether it involves a monetary transaction, or just a mutual “follow for follow” that isn’t based on genuine interest, this kind of thing has been around since back when MySpace was still a thing. One thing you’ll hear occasionally from people in forums or […]
Get More Facebook Engagement With These 3 Easy A/B Tests
When it comes to Facebook ads, A/B testing is one of the best ways to hone your strategy and start getting more clicks, more engagement… And ultimately, more profit. There are quite a few parameters for which you can employ A/B testing. You could split test different audiences, or different headlines, or short copy versus […]
Use This Ridiculously Easy Tweak to Get More Attention and Clicks on Social Media Posts
Emojis have exploded in popularity as smartphones and other mobile devices have become cheap and ubiquitous. Chances are, you’ve started seeing them in tweets, in Facebook posts, and even in Reddit comments. For those of us over 25, this can seem like one of those things “kids these days” are doing. Younger people, especially teens […]
The Secret to Success That Can Make or Break Influencer Marketing
Social media influencers have been around since the “scene queens” of Myspace over a decade ago. But with the rise of Instagram, they’ve found a platform where they can really thrive. There are influencers in almost any niche or industry you can think of. From marketing gurus like Gary Vaynerchuck and Neil Patel, to beauty […]
