From Luke Skywalker to the Joker, Mark Hamill has had a flourishing career as an actor and voice actor. But you may be wondering, “what does Mark Hamill know about Content Marketing?” It’s a sentiment he opened with at his keynote talk at Content Marketing World. Beloved by millions, he returned to the Star Wars […]
Social Media
Forgetting This One Critical Thing Can Drain a Facebook Ad Campaign of Profits
Having trouble getting the ROI you were going for out of your Facebook ad campaigns? The secret to upping your profits could actually be pretty simple. As with many things related to Facebook advertising, it’s all about targeting. Facebook has a fantastic selection of targeting options, and one of them in particular could be the […]
2 Easy Ways Small Businesses Can Jumpstart Their Social Media Marketing
Social media is a crowded landscape. Everyone has a voice, but in that sea of voices, it’s hard to stand out and get noticed. This is especially true for small businesses. If you’re not a household name, and you haven’t already spent years cultivating a social media following, social media marketing can seem like an […]
Use These 6 Pro Tips To Make Facebook Live a Profitable Marketing Tool
Livestreaming is huge right now, and for the foreseeable future, it’s here to stay. For marketers, it’s a brand new opportunity to connect with your audience — that is, if you do it right. Figuring out how to use this feature can be a little challenging, especially for certain businesses and industries. This is a […]
Pay Attention to These 3 Key Metrics When Marketing on Instagram
Social media marketing is one of the easiest places within digital marketing to get caught up in ‘vanity metrics’ that don’t really matter. These are metrics that sound nice and plenty of people like to brag about… …but they aren’t necessarily valuable. To make it worth your while, you need to be able to tie […]
