You know what everyone likes? Free stuff. As a marketer, this is something you can definitely use to your advantage. An online giveaway can be a great way to build an email list, get more engagement, generate some buzz, and cultivate the brand awareness your company needs to succeed. But as with anything, planning is […]
Social Media
Why Zuckerberg’s Determination to Crush SnapChat is a Great Thing For Marketers
If you’re someone who uses both Instagram and Snapchat — either personally or for marketing — you’ve probably noticed that lately, Instagram’s been introducing some new features that parallel what Snapchat’s been doing. Instagram is owned by Facebook, and it looks like Mark Zuckerberg is on a mission to crush Snapchat with better versions of the […]
Use This Simple Facebook Ad Hack to Maximize Likes and Shares
Is your Facebook ad engagement leaving you disappointed and frustrated? If so, don’t worry – you’re not alone. As with many things, Facebook ads are something where a few simple tweaks could make a disproportionately big difference in your results. Remember, marketing is all about a series of tweaks and improvements. The ‘set it and […]
Here’s 3 Common Ways Marketers Accidentally Use A/B Testing WRONG
A/B testing is a staple of digital marketing, and it’s one of the best ways to get quantifiable data about what’s working and what’s not. One of the places you can implement this strategy is in your Facebook ads, where A/B testing can help you hone your copy, your imagery, and your audience targeting to […]
9 Benefits of Social Media Marketing Most People Overlook
Ever since the beginnings of social media as we know it today, it’s been a powerful tool for digital marketing. I mean, social media is where people “hang out” online. But even though it has an impressive track record, social media marketing is something that most businesses don’t take full advantage of. Which makes sense. […]
