To succeed on social media, you need good content. That much is a given. But you know what else you need? Consistency. Your audience wants to know what kind of content they can expect from your brand, and they want to know when they can expect brand new content. Humans are creatures of habit. We […]
Social Media
Emojis Are 🔥🔥🔥: How Smart Marketers Tap Into the Scientifically Proven Power of Emojis
If you’re in your mid ’20s or older, you probably remember a time when all we had were “emoticons,” composed of parentheses and semicolons. Today, they’ve been overtaken by emojis, detailed images that are so popular that they’ve been added into Unicode. You may also have noticed that people are using emojis a whole lot, […]
5 Ways For Businesses to Work Smarter, Not Harder, on Facebook Marketing
Everyone and their grandmother is on Facebook, and this has been true for years now — an eternity in Internet time. You probably have a Facebook profile yourself, even if you don’t use it actively. Not only is Facebook a titan in the social media space, but it offers incredible ad targeting. You can select […]
6 Creative Ways to Conquer Social Media Algorithms and Reach More People
Most people follow tons of friends, brands, and celebrities on Facebook, as well as other platforms like Twitter. At the same time, no one wants to sort through every single post from every single page and profile to find the good stuff. That would take forever when you follow hundreds of people, and that’s not […]
Facebook Ads Not Working? Here’s 10 Questions That Identify the Perfect Audience and Increase ROI
Small Business Trends recently released a survey of more than 2,600 small business owners, and 62% of them believe Facebook ads are ineffective. But we know that’s not true. Facebook ads can be incredibly effective when done properly. Unfortunately, there is a small learning curve. And in my experience, too many businesses throw in the […]
