One day she got tired of her office job as a Fortune 500 executive. That’s the day Jenna Kutcher decided to become a professional photographer. And after a great first year, she was able to start doing it full time. She said goodbye to the corporate world forever. Using her educational background in business administration, […]
Social Media
Looking into Influencer Marketing? Here’s The One Major Thing Entrepreneurs NEED To Know About It
Influencer marketing is a great way to get your brand in front of audiences. You’ve probably noticed that a lot of your favorite Youtubers and Instagram personalities promote products from time to time. As you can imagine, they’ve been paid to do so. If you’re considering influencer marketing yourself, there’s one really, really important thing […]
4 Essential Elements for Video Content That’s Genuinely Compelling
These days, just about everyone is putting out video content. It’s like what blogging was a few years ago. It’s not that it’s just a temporary fad — it’s something that can truly be affective, and in the future, it will almost certainly have real staying power. But just having video isn’t enough. It still has to […]
This Unexpected Platform Can Actually Make Sales Like Crazy
There are tons of places online where brands can connect with their customers. There’s social media, like Instagram and Pinterest. There’s Twitter, too. And of course, Facebook ads are a marketing staple. But there’s another place you can reach people, and it’s one you wouldn’t really think of as being a place where consumers would […]
More Twitter Followers Can Actually Be Bad for Business. Here’s Why.
A growing follower count on social media is usually something you think of as a good thing. Maybe even a great thing. This is especially true when your business and your account is new. Your follower count is a form of social proof, and the bigger it gets, the faster its rate of growth will become. But […]