There are only so many stories in the world that can be told. Narrative structure is something that is very deep-seated and intrinsic to human psychological and social experience. You’ve probably heard of Joseph Campbell’s concept of the “Hero’s Journey,” most likely in the context of its influence on Star Wars. Compelling stories follow a few […]
Mindset, Strategy & Planning
Win Over Even the Toughest Audiences in 3 Simple Steps
Content marketing is about more than just squeezing in some SEO keywords, or making your new company’s website look more legit and trustworthy by maintaining a blog that gets updated regularly. You need to make a real connection with your customers and potential customers. And that’s a lot easier said than done. In a world where we’re […]
Planning on A/B Testing a Campaign? Don’t Start Without Doing This First
A/B testing is one of the best ways to get the hard data you need to refine your marketing strategies. When in doubt, test, test, and test some more. But don’t jump into it just yet. Chances are, you’re forgetting something really, really important. Before you even start, you need one really important thing. You […]
How 2 Successful Businesses Win Their Customers’ Hearts and Minds — And Their Pocketbooks
Quality is important — no one’s arguing that point. Crappy products and shoddy service are no way to win over the hearts and minds of your customers. But there’s more to a company’s success than just what they’re selling. There’s also the matter of branding, one of the most important parts of 21st century marketing […]
This One Critical Thing Can Make or Break A Sale
“Sell the sizzle, not the steak.” This maxim holds true in the world of marketing and advertising, and it’s been true since at least the 1920s, if not earlier. From the pioneering work of Edward Bernays, to the classic strategic brilliance of David Ogilvy, to today’s ever-changing digital marketing landscape, it’s all about the brand. […]
