Whether it’s the latest pair of Nike kicks, or a classic Chanel quilted chain bag, let’s be honest: A lot of products in this world sell for a lot more than the cost of the materials, labor, and logistics involved with producing, distributing, and selling them. As you can imagine, designer handbags are a fantastic example of […]
Mindset, Strategy & Planning
Customer Experience Is Changing in a Big Way. Here’s What Entrepreneurs Need to Know
Customer service is changing really, really fast. And as it does, so are consumer expectations. Companies that don’t keep up are at risk of falling behind. But again, this is happening fast, and it’s a big challenge for smaller companies to adapt and stay flexible. It’s chatbots. You’ve probably seen headlines about them here and […]
Looking for Freelancers? Here’s How to Attract Top Talent
Sooner or later, you’ll start running out of time to handle every single aspect of your business. It’s a common problem for affiliate marketers, but it can happen to other online businesses, too. It’s common for solopreneurs to DIY just about everything at first, but you only have so much energy and time. Plus, there […]
This Fantastic Online Tool Helps Entrepreneurs Find Out Exactly What Customers are Looking For
When you’re creating a marketing strategy for a small online business, like a Shopify store or an affiliate niche review site, it helps a lot if you know what your audience wants. This is especially true for content marketing. From the “just browsing” phase at the top of the sales funnel, to the eventual purchase […]
Here’s How One Company’s Content Turned Heads by Embracing the Latest Pop Culture Trends
Have you got your finger on the pulse of American pop culture? Are you usually aware of the latest fads, trends, and fashions? If so, this is something you can use to your advantage when it comes to content marketing. This can be a bit of a delicate balance. It’s one of those things where […]
