You could probably argue that word of mouth is the best kind of marketing there is. It’s a person recommending your brand not because there’s something in it for them, but simply because your product is actually, genuinely good. As you can imagine, people trust a recommendation from a friend or a neighbor a lot […]
Mindset, Strategy & Planning
2 Good Reasons to Respond to Negative Reviews
Negative reviews can really hurt. When you’ve put your heart and soul into your business, reading scathing complaints doesn’t feel very good. Most people’s first instinct is to ignore it. People only really post online reviews if they’re either really, really impressed with something, or they had a really terrible experience. So while good reviews […]
This Vital Mindset Shift Paves the Way to Business Success
Are you a mathematically minded kind of person? If not, you could be overlooking a lot of really important information that could impact your business. Growing up, math was always a love-it-or-hate-it thing. Some people take well to numerical information, and it’s something they learn pretty quickly. Some of them even perceive a kind of […]
Make More From Each Customer With This Smart Sales Strategy
For very young businesses, finding new customers is paramount. And once the business is more mature, its owner or marketing department is still on the hunt for more new leads. But after a point, it’s actually more cost effective to focus on the customers you already have. If you can keep them coming back for […]
4 Convincing Reasons to Ditch The 9-to-5
Every weekday morning, you show up at work. You clock in, you sit down at your desk, and you spend the next eight hours helping someone else’s company succeed and make money. The salary might be alright. And in this economy, you feel thankful to have a job at all. But what if you’re not […]
