When you write up a blog post, put a landing page together, or run an ad campaign on Facebook, do you know who it is that you’re talking to? If not, you’ll have a tough time connecting with the kind of people who’d be the most interested in your products or services. You have to […]
Mindset, Strategy & Planning
Find the Perfect Audience With This Smart Market Research Strategy
One of the biggest mistakes entrepreneurs make is forgetting to validate their product. Before you start anything, before you create anything, before you set up your website, you need to makes sure of one very important thing: Is there a market for what you’re selling? If you want something to become profitable, you need consumers […]
Fear Holds People Back from Success. Here’s How to Annihilate It.
Is fear holding you back? Most people have deep fears and anxieties that they might not even be fully consciously aware of. And when you’re thinking about starting a business, you may find yourself getting this sort of odd feeling. Something that’s somehow stopping you from just sitting down and getting started. To succeed as […]
This Entrepreneur Finally Beat Burnout for Good. Here’s How He Did It
Owning a business can burn you out in a really big way. At first, it’s fine. Crunch times happen. You’re passionate about your business, so you trudge through those tedious 60-hour workweeks like a champ. But over time, it starts to wear on you. You dread going back to work. You feel like the rest […]
Why Businesses Shouldn’t Be Looking For More New Customers
Enterpreneurs often end up focusing on bringing in new customers. After all, you’re probably starting from zero, so there’s a period of time where that’s the number one priority. But eventually, you might want to switch gears. There’s a point where gaining more new customers isn’t the most profitable way to spend your marketing budget anymore. Instead, […]
