For people working a standard 9 to 5 job, work-life balance is of the utmost importance. No one wants to work long hours all day, every day, to the point where there’s no time left for everything else in life. Poor work-life balance is a pretty common reason to leave a job… And it’s also […]
Mindset, Strategy & Planning
This Total Mindset Overhaul Can Be The Key to Being More Creative
Creativity isn’t just for poets and painters. Even highly analytical and quantitative undertakings, like running a methodologically sound physics experiment or using marketing data to optimize conversions, require some degree of what you might call “creativity.” The thing with creativity, in any domain, is that it’s not linear. As humans, we like clean, clear linear […]
This Simple Strategy Helps Entrepreneurs Make Better Decisions Every Day
Every day, we make decisions. In fact, we make a lot of small decisions on a daily basis. Should I have oatmeal or Cheerios for breakfast? Should I wear a red tie or a green tie? Should I order Chinese for lunch or Indian food? But among all these small and rather inconsequential decisions, we also […]
Avoid This Common Mindset Mistake That Can Set a Business Up for Failure
Sometimes, something really takes off in popular culture and internet culture, in a really massive way. From the ice bucket challenge, to Harambe the gorilla, to today’s fidget spinner fad, trends come and go all the time. The internet moves even more quickly than traditional media did before it. A fad can rise up and […]
The Science of Brand Loyalty: How to Use Neurochemistry to Win Over Customers
In today’s world, branding and marketing are all about building relationships with your customers. Your brand means something to them psychologically. You’re more than just a product or a service. You’re something they relate to. As you can probably imagine, there are essential psychological principles and tendencies at play here. Specifically, emotional response plays a role. Within […]
