Today’s communication technologies have largely freed companies from the need to have all of their employees in an office together. While it’s true that there are still plenty of jobs out there that cannot or should not be done remotely, there are even more of them that can be carried out from anywhere. Why deal with the […]
Starting A Business
42% Of New Businesses Fail Because They Didn’t Do This First
A lot of businesses start with an idea. The company’s founder comes up with something they’d like to make or do, then builds a business around it. Sounds pretty promising, right? The thing is, an idea that seems great might not be very profitable after all. Before you start investing significant capital in a small business, you […]
Win Over Customers’ Hearts and Minds With This 6 Step Storytelling Strategy
There are only so many stories in the world that can be told. Narrative structure is something that is very deep-seated and intrinsic to human psychological and social experience. You’ve probably heard of Joseph Campbell’s concept of the “Hero’s Journey,” most likely in the context of its influence on Star Wars. Compelling stories follow a few […]
Win Over Even the Toughest Audiences in 3 Simple Steps
Content marketing is about more than just squeezing in some SEO keywords, or making your new company’s website look more legit and trustworthy by maintaining a blog that gets updated regularly. You need to make a real connection with your customers and potential customers. And that’s a lot easier said than done. In a world where we’re […]
Planning on A/B Testing a Campaign? Don’t Start Without Doing This First
A/B testing is one of the best ways to get the hard data you need to refine your marketing strategies. When in doubt, test, test, and test some more. But don’t jump into it just yet. Chances are, you’re forgetting something really, really important. Before you even start, you need one really important thing. You […]
