Quality is important — no one’s arguing that point. Crappy products and shoddy service are no way to win over the hearts and minds of your customers. But there’s more to a company’s success than just what they’re selling. There’s also the matter of branding, one of the most important parts of 21st century marketing […]
Starting A Business
This One Critical Thing Can Make or Break A Sale
“Sell the sizzle, not the steak.” This maxim holds true in the world of marketing and advertising, and it’s been true since at least the 1920s, if not earlier. From the pioneering work of Edward Bernays, to the classic strategic brilliance of David Ogilvy, to today’s ever-changing digital marketing landscape, it’s all about the brand. […]
Find New Customers and Keep Them Coming Back With This Powerful Marketing Strategy
People don’t jump into making a purchase right away. The higher ticket an item is, the more this holds true. You might not deliberate all that long on whether you want a blue USB charging cord or a red one. Or whether you want a Pinot Grigio tonight, or a Pinot Noir. But chances are, […]
How One Lowly Dish Washer Used $100 to Build an Online Empire
The “rags to riches story” is nothing new. Not by a long shot. It’s as old as the American Dream. In the 19th century, as the Industrial Revolution hit its peak, aspiring entrepreneurs devoured pulp novels by Horatio Alger about just that kind of thing: The poor young man who through verve, moral fortitude, and […]
Never Start a Marketing Campaign Without Doing These 3 Things First
What if I told you that there’s a chance that you’re approaching content marketing the wrong way? It’s really common. And at the root of the problem lie assumptions. You know what they say about assumptions. When you assume “common knowledge” without testing its veracity, you could very well be missing the mark by a […]
