When you’re creating a marketing strategy for a small online business, like a Shopify store or an affiliate niche review site, it helps a lot if you know what your audience wants. This is especially true for content marketing. From the “just browsing” phase at the top of the sales funnel, to the eventual purchase […]
Starting A Business
Here’s How One Company’s Content Turned Heads by Embracing the Latest Pop Culture Trends
Have you got your finger on the pulse of American pop culture? Are you usually aware of the latest fads, trends, and fashions? If so, this is something you can use to your advantage when it comes to content marketing. This can be a bit of a delicate balance. It’s one of those things where […]
This Old-School Marketing Tactic Is Far from Dead — And The ROI is Through The Roof
If you’re a millennial, Gen X, or Baby Boomer, you may very well remember a time before the internet had truly established itself as a dominant force in the world of media and communications. Long before there were email newsletters and email drip campaigns — when email was still a niche thing that not everybody […]
The Trifecta of Digital Marketing: Combine These 3 Crucial Elements for a Better ROI
The process of promoting your company is something that has many facets. There’s marketing. There’s advertising. And there’s PR. Today, there are three things that are essential for this: SEO, content marketing, and PR (public relations). In many companies, especially midsize to large organizations, these three pillars of marketing can become kind of silo’d off […]
3 Clever Ways to Feature Products in Content Without Being Salesy
The advent of online content marketing was something that revolutionized the world of PR, marketing, and advertising. With audiences becoming increasingly annoyed with intrusive and invasive advertisements, and with ad block and video services like Netflix hampering old-school display ads and TV commercials, brands have found a whole new approach. It’s all about inbound marketing […]
