Marketing is all about communication. It’s about being able to reach people effectively, sending them the right messages at the right time. In this sense, psychology plays a major role. You need to take the time to understand your customers if you want to reach them effectively. One way of getting a handle on your […]
Starting A Business
3 Clever Strategies for Marketing on a Tight Budget
No business ever got anywhere without marketing. From ancient merchants hawking fish in a village marketplace, to 20th century companies creating TV and print ads, to today’s digital marketing… You need to make sure your potential customers know about you. But starting a business is expensive. There’s no way around that. And sometimes, there’s not […]
4 Smart Ways for Startups to Save Money
In a lot of cases, “startup” is practically synonymous with “short on cash.” It’s just part of the process of building a business. You can’t always start off with a ton of capital, and you actually don’t always have to. For startups, saving money is a central focus. Every dollar counts, and you’ll find yourself […]
3 Ways to Stop Procrastinating and Start Producing
Procrastination is tricky, because the more you do it, the longer it lasts. It gets you stuck in a rut that’s hard to break out of. It’s a weird form of self-paralysis that can leave you stranded and unproductive for hours, days, or even weeks on end. For entrepreneurs, time is money. It’s not a […]
2 Ways to Keep Prices Affordable Without Losing Revenue
Small retailers are facing a really big problem right now. A lot of the time, they find themselves locked in a price war with giant corporations like Amazon, Best Buy, and Walmart. The sheer size of those retailers, and the kind of distribution models and logistics they use, can mean they can afford to sell […]
