In the old days, SEO was basically a matter of creating a bunch of spam. But today, the game has changed, and it’s a lot harder. You need great content, and not only that, but you can’t get the backlinks you need to promote that content from easy sources like social bookmarking sites and spam […]
Starting A Business
Work Smarter, Not Harder: 12 Clever Writing Hacks For Busy Entrepreneurs
Creating amazing, original content is hard. It can take a massive amount of your time and energy, and if you want to avoid that, it takes money instead. But we know before you start promoting your brand and your website, you need something that’s worth sharing with people. People think “okay, apparently I need content,” […]
Here’s Why Every Brand Needs Enemies to Thrive
When you’re building a brand, the point is to make people like you. You want them to feel like your brand is something with which they can really make a genuine, human connection. You want fans and followers, people who look up to your brand as a symbol that means something and reflects their values. […]
5 Simple Steps to a Million Dollar Online Business
Most small businesses end up failing. It’s a hard truth, but failure is a big part of the entire entrepreneurial experience. With that said, though, there are things you can do actively to maximize the chances that your business will succeed. These important steps start early on, when you’re doing preliminary work like deciding on […]
What Smart Entrepreneurs Can Learn From Marketing Agencies’ Strategies — No Matter What’s Being Sold
At large marketing agencies that work with major corporations, they deal with “channel strategy”: The entire plan for the process of getting goods from the vendor to the end customer. Although some companies sell directly to their consumers — an approach known as a direct channel — there are also a multitude of indirect channels. […]
