At large marketing agencies that work with major corporations, they deal with “channel strategy”: The entire plan for the process of getting goods from the vendor to the end customer. Although some companies sell directly to their consumers — an approach known as a direct channel — there are also a multitude of indirect channels. […]
Startups
Here’s How Entrepreneurs Can Hold Themselves Back From Reaching Their Full Potential
Have you constantly struggled to reach your business goals? If so, it might not be because you don’t have what it takes. It’s possible that you’re actually unwittingly sabotaging yourself through a destructive mindset. Your beliefs and your thoughts guide your actions. While “believing in yourself” won’t magically make impossible things happen, the attitude you […]
Create a Winning WordPress Site The Easy Way
Not every entrepreneur comes from a technical background. When you’re a solopreneur and your strength lies in something else, like copywriting or visual design, creating a great WordPress site can seem like a massive challenge. You don’t want to get in over your head with complex technical features, since if something goes wrong, you want […]
Successful Entrepreneurs Share This One Key Trait
Passion. Ambition. Motivation. Persistence. These are all traits we tend to associate with the entrepreneurial spirit. And it’s true that many of the world’s top entrepreneurs share these and other personality traits. But there’s another thing that they all have in common, too: A willingness to do the “dirty work” it takes to start a […]
3 Social Media Marketing TED Talks That Every Entrepreneur Should See
Each year, the annual TED (Technology, Entertainment, Design) conference gives us more amazing and thought-provoking discussions from experts in a vast array of different fields. From astrophysics, to evolutionary biology, to content marketing, many of the world’s top minds have presented at least one TED talk at some point. You can watch TED talks online, and […]
