If you’re a millennial, Gen X, or Baby Boomer, you may very well remember a time before the internet had truly established itself as a dominant force in the world of media and communications. Long before there were email newsletters and email drip campaigns — when email was still a niche thing that not everybody […]
Startups
This Surprising Marketing Trend Gets MASSIVE Engagement
There’s a surprising marketing channel that’s working well for brands in a bunch of different industries right now. It’s not Snapchat. It’s not Instagram. It’s not even social media. It’s SMS marketing, as in SMS text messages. These days, SMS sometimes feels almost antiquated. But the fact is, people do still use it, at least […]
Here’s Why So Many Content Marketing Campaigns Fail
If you want to succeed at content marketing, you have to start with quality content. It’s the solid foundation you need before you execute your campaign. If your content’s no good, you won’t get anywhere. But there’s another side to the equation, and that’s promotion. That’s the hard part, really. Creating truly great videos, blog […]
Running an Affiliate Niche Site? Read This Before Hiring a Freelance Contractor
When your affiliate site takes off, and you start making some real money, you’ll run into a problem: you can’t do every single thing yourself. Not anymore. As your business grows, you’ll start to realize that you’ve got way too much on your plate. This goes double if you have a day job, too. At this point, […]
This Simple Problem is the Single Biggest Reason Businesses Fail
Most small businesses fail. It’s unfortunate, but it’s true. There are multiple reasons for this, one of which is that they’re not always founded by someone with expertise in running a business. You could call that the E-myth effect. But there’s another huge reason why businesses fail, and it’s common with startups and online businesses. […]
