Data and Retargeting Keys for Success During the Holidays

The holidays are getting closer making it the perfect time to start targeting shoppers online.

While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays.

According to Google’s Consumer Survey, 30% of holiday shoppers start their holiday shopping before Halloween, and nearly half of them plan to purchase gifts online. Today’s shoppers utilize various online and in-store channels to browse and purchase. Research conducted by Dimensional Research suggests that a majority of consumers visit a store based on an online experience, and oftentimes engage in “showrooming,” wherein they research products via their smart phones while shopping in the actual store.

Technology has given consumers the ability to find and save the most competitive coupons directly to their mobile devices. This not only ensures that they will always find the best deals but makes saving money quite convenient. For business owners it makes marketing for the holidays extremely competitive. More and more shoppers are utilizing social media platforms like FaceBook and Twitter to research and share the best deals around.

Digital Is The Go-To Medium, More Than Ever Before

Consumers are moving away from cutting coupons or looking through the newspaper for holiday deals, as digital continues to rise as the “go-to” platform for consumers looking to research and purchase. Given this knowledge, marketers today should be looking to audience data to help them determine consumer interest and predict shopping intent digitally. There are two types of data that indicate strong purchase intent: search data and site level data. When these data are applied to display campaigns, marketers have an opportunity to create more personalized ad messages geared towards specific holiday products, events and sales.

How many of you will you be taking advantage of social media platforms, apps or any other types of online advertising to increase your sales this holiday season?

Article and Image Source: Marketing Land