There are tons of little freebies you can offer people in return for their email address.
Ebooks, white papers — you know the drill.
Offering something informational that's of value to your audience is a tried and true strategy…
But writing up an ebook might not be something that's universally applicable to every single business.
Plus, it's a little boring.
Sometimes, it's worth considering something totally different, something that's off the beaten path of email capture strategies.
One such approach is a “Spin to Win” email capture widget.
Basically, in exchange for their email address, customers can spin a virtual wheel to win any of several prizes, like discounts of various sizes or free shipping on their next order.
It's a fun little novelty that offers something fresh and new.
In a recent post, SEMRush explains how to implement a “spin to win” game for email capture using Social Contest and other tools that are available.
Engage Your Visitors with “Spin-to-Win” Email Capture
This is probably a newew concept, and most of the brands have not tried it yet!The key here is to gamify the experience of the users while giving them rewards and freebies in return for their email id.
A tool like Social Contest easily allows you to create spin wheels as shown in the image below. The example is an e-commerce site where a spin wheel suddenly pops in while the user is browsing products. The wheel allows the user to try their luck for winning any one out of 4 freebies.
[image source: SEMRush]
The game is played, and the user unlocks a freebie provided they enter their email address. This is indeed a great and fun way to raise your email list.
[image source: SEMRush]
Gamification for the win.
You can get more ideas for compelling lead capture offers over at SEMRush.
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