This Facebook Ad Strategy Gets More Eyes On Blog Content

Creating great content is only 20% of the battle.

Every marketing blog loves to talk about how important it is to have quality content, but the biggest challenge in content marketing isn't the process of creating the content itself.

It's promotion.

Once you have content, you have to get it out there and get it in front of the right audience.

You could have a Pulitzer-worthy piece of writing, and it might never get read by a single person unless you actively promote it.

There are several ways of promoting content, including SEO for organic search traffic, posting it on a relevant subreddit, and syndicating it on platforms like Medium and LinkedIn Pulse.

But one of the most powerful ways to get eyeballs on your content is Facebook's world-class advertising platform.

Facebook ads aren't just for promoting your products or offering discounts. You can also use them to promote your content.

Facebook ads and content marketing are a match made in heaven. (It's very likely how YOU got here 🙂

Whether you're a blogger and the content is the product, or whether your content is part of the upper funnel of your inbound marketing strategy…

Using Facebook ads can help you start building an audience of potential customers.

Combine Facebook Ads & Content Marketing

It is said that your content marketing strategy should focus 20% of the resources on content creation and 80% on content promotion.

If you publish a blog article or eBook but fail to get people reading it, you’ll lose out on many potential customers.

No readers = No sales

That’s why, whenever you publish a new blog article, you should also put a lot of focus on the promotion.

For example, when AdEspresso publishes a new blog article…

[image source: AdEspresso]
They always share it with their Facebook fans as well.

[image source: AdEspresso]
Ahrefs is following a similar strategy by boosting their Facebook posts for increased reach.

[image source: AdEspresso]
If you’re not 100% convinced if Facebook is a good platform for content promotion, consider this:

The cost-per-click price on Facebook is rather low compared to other paid channels

Audience targeting options let you reach many potential buyers

Facebook lets you combine the paid promotion with your post’s organic reach

Facebook Boosted Posts are easy to set up and manage

The easiest way to include content marketing in your Facebook ad strategy is to share a blog article/eBook on your brand’s Facebook page.

Next, you can wait a couple of hours for the new Facebook post to spread in the newsfeeds, organically. Then, boost your post to increase its reach.

[image source: AdEspresso]