The Fastest Way to Find Bloggers Who Can Help Promote a Product

For websites of all kinds that are relatively new, outreach is essential.

But how do you find blogs in your niche?

You have to actively reach out to other websites and publications in your niche.

They can help you extend your own reach, by leveraging their pre-existing readers and social media followers.

But first, you need to find the right targets for outreach.

You're going to be writing a lot of cold emails, finding writers on Twitter, and otherwise spending hours reaching out for backlink and guest post opportunities.

Today, this is one of the only ways to actively build links to your website while more or less adhering to Google's webmaster guidelines.

One of the best starting points is a simple Google search for something like “best XYZ blogs.”

In nearly every niche you can think of, someone has already put together a handy list of blogs and publications that cover that topic.

Pretty cool, right?

Obviously, not all of these will be ideal targets, especially in a competitive or crowded niche.

Some of them are a little too “big time,” and it will be hard to even get their attention. You want to focus on blogs where you've actually got a shot at a guest post.

You also don't want to reach out to a site that's literally a direct competitor.

In a recent blog post, Neil Patel explains how to find pre-curated lists of niche blogs with an audience that overlaps with your own.

Start by finding pre-curated lists of blogs

What if I told you that someone, somewhere has already curated and developed a list of the top industry sites and blogs for your niche?

That way, all you had to do was find those ‘lists of lists’ to instantly get hundreds of high-quality backlink opportunities.

Would you believe it?

You should, because it’s actually a common practice.

Just do a simple Google search for “best XYZ blogs,” and you’ll see what I mean.

Here, I’ll show you how to tap into this potential gold mine of backlink opportunities to skyrocket your rankings.

Let’s pick “best nutrition blogs 2017” to find the most recent possibilities in the health field.

[image source: Neil Patel]
Let me explain why this is important.

If you’re a health or nutrition blogger (or even if your product or service remotely touches on the nutrition sector), you can simply pull up ‘lists of lists’ like this to find that people have already done the hard work for you.

Other bloggers have already curated the results. So all you have to do now is go through them, pull out the ones with the best potential, and instantly gain access to hundreds of targets for potential outreach.

That’s hundreds of new relationships waiting to be kindled and countless links waiting for you to snag.

Next up, let’s click on one of the articles to see how you’d filter through all of these results.

[image source: Neil Patel]
Immediately, you’ll see a treasure chest of data.

Here are 50 of the best blogs in your space with links to their sites and short descriptions.

Now you can assess whether they’d be a good fit (or not) for partnering in some way to get a backlink.

It doesn’t even have to be formal or complex. You could simply offer the blogger a free version of your product in exchange for a review. That way, it doesn’t even cost you anything out of pocket!

Here’s how to analyze the website’s potential.

Pull up an SEO tool like Ahrefs and plug in the domain to pull up the site’s domain and page authority.

[image source: Neil Patel]
These two metrics are simple quality scores that tell you how ‘strong’ a website’s link profile looks.

Ahrefs will even tell you how many backlinks the site has and how long it’s been around.

Now, create a spreadsheet with this data so that you can prioritize which ones to start reaching out to. You’ll also use the spreadsheet to track your results.

Don’t make the mistake of asking for a link during your first email outreach campaign. The key to success lies in building a worthwhile, mutually-beneficial relationship with these bloggers.

Keep something in mind: Not all bloggers will respond back.

That’s okay.

To avoid sounding needy or greedy, send a ‘warm-up’ email to encourage the blogger to respond. You can then follow up over time with emails two, three, four, and so on to eventually get what you want.

Don’t look at it as a one-way street, either.

A blogger can help you gain access to a new audience, but you can also help the blogger by promoting his or her site.

Make it a give-and-take relationship.