Fitness niches are always pretty evergreen.
There will always be people trying to get in shape or stay in shape, making it a great option for enterpreneurs.
There are a lot of different exercise programs out there.
There's yoga, circuit training, powerlifting, Soul Cycle, and more.
But one of the most popular over the last decade or so, especially for women, has been Pilates.
Pilates bears similarities to yoga, with some ballet influence as well.
It focuses primarily on strengthening the core and sculpting a long, lean body.
There's also quite a bit of money in it.
The Pilates niche is worth an estimate $10 billion in total, and it's not nearly as saturated as you might think.
There's a lot of room for entrepreneurship, from affiliate product promotion to teaching Pilates classes in person or online.
A recent blog post from Nichehacks uncovers some promising facts and stats that demonstrate the impressive potential of this particular niche.
Market Size & Worth
- 14,000 Pilates instructors in the United States.
- As of 2005, there were 11 million people practicing Pilates regularly.
- Annual revenue of Pilate market is $10 billion.
- Annual growth of Pilate industry during 2011-2016 was 9.2%
Demographics:
- 76.9% women and 23.1% men practice Pilates.
- 25.2% are between 25-34; 15.7% are 35-44; 26.9% are 45-54 practice Pilate.
- Over 30% have an annual income over $75,000, with a full 15% earning over $100,000.
Niche Demand
Keyword Avg Monthly Searches Pilates 90,000 Pilates Workout 3,700 Pilates Mat 1,800 Pilates Classes Near Me 1,200 Pilates Classes 1,100 Pilates Studio 1,000 The table above shows the monthly searches on Google for this niche.
Combined they add up to over 90,000 searches a month and that's not including the thousands of long tail keywords that we haven't covered.
This is a huge niche with a lot of demand.
Common Searches
Google.com
Google.com Pilates Pilates Near Me Pilates Reformer Pilates Machine Pilates Anytime Amazon.com
Amazon.com Pilates Socks Pilates Ring Pilates Dvd Pilates Ball Pilates Mat Niche Growth & Monthly Searches
[image source: Nichehacks]
Check out the trend above, the interest in the Pilates is relatively stable and is predicted to remain in demand for years to come.
This niche was very popular a couple of years ago and has remained stable ever since but will continue to grow as people are always interested here.
This is because people all over the world search for solutions and products in this niche and are constantly looking for new ones here.
Get involved as all the market research has been done for you and everything has been laid out in this report.
You can find more data and details about the burgeoning Pilates niche in the full post from Nichehacks.
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