There are a lot of social media platforms out there, some more popular and widely used than others.
One of the most popular is Twitter. You may already have an account there.
Despite its massive influence and considerable popularity, Twitter can be quite the challenge for marketing a brand.
First of all, there's that pesky character limit. Being concise can be a good thing, but having 140 characters to work with can really constrain your message.
Twitter is also akin to a big, crowded meeting hall where everyone's talking at once. Some are talking to one another, others are yelling through a megaphone trying to get everyone's attention.
Overall, there's a lot of clutter, and standing out from the crowd is a challenge.
It's a great medium for promoting your latest blog post, in theory, but will anyone actually see it? Or will it get swept away in the endless stream of new content?
In a recent post, Social Media Examiner offers some great tips and best practices for using Twitter to its full potential.
Tweet It on Twitter
Twitter was the first social network to introduce hashtags and @ handles for better search and networking options. The platform recently made changes to the 140-character limit to give posts a little more space. Although Twitter is stretching its 140-character limit, it remains at its core a short message service.
Tweets with fewer than 140 characters work best. To get more retweets, be sure to include images and links.
[image source: Social Media Examiner]
Include links and images in your tweets for better engagement.
If you add up to four hashtags, it will make your tweets more searchable for trending keywords and will generate more reactions. Include @ handles if you want to give credit to or message specific Twitter accounts.
Including hashtags in your tweets will improve discoverability.
Adding a call to action can improve your results. For example, ask for retweets, help, or for users to follow you.
The best times to post on Twitter are 8 to 10 AM, 11 AM to 1 PM, and after work from 4 to 7 PM.
The lifespan of a tweet is about 18 minutes, so it’s helpful to share your blog post on Twitter more than once on different days and at different times.
Share it up to four times for your initial promotion, and then slow down to a weekly and then monthly frequency.
Post your evergreen content every 2 to 3 months, but always mix your posts with curated content and other relevant content and retweets.
You can read more about promoting your blog posts on Twitter, Facebook, Instagram, and other popular apps over at Social Media Examiner.
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