How to Convert Website Traffic to Sales: Insights from Mike Filsaime

Are you struggling to get traffic to your website?

Wondering why the visitors you do get aren't turning into paying customers?

In this exclusive video interview, online marketing legend Mike Filsaime shares his top insights on how to convert website traffic into sales, instead of just clicking away.

Whether you're just getting started with your first online business or you've already got a website up and running but want to increase website traffic, this interview is a must-watch. Mike Filsaime drops valuable knowledge for newbies and more experienced marketers alike, in conversation with marketer Bill McIntosh.

Here are some of the key takeaways on the best way to convert website traffic:

 

1. Newbies should focus on making their first dollar online before worrying about advanced traffic tactics. Get your basic tech setup handled first – your website, products, checkout process, etc. Master the foundations before moving on to the fancy stuff, to convert website traffic to sales.
2. Don't make the critical mistake of sending paid traffic to a funnel or offer that isn't ready to convert. Mike considers this a cardinal sin. Always test your funnel with your own list and warm traffic first. If it flops, don't waste money on cold traffic until you optimize it. Website traffic alone isn't enough – it needs to be the right kind of traffic.
3. Play the long game. Don't fixate on immediate sales from the front-end offer. Look at customer value over 30, 60, 90+ days and beyond. Mike says breaking even on ad spend upfront can still be insanely profitable if you have strong backend monetization in place. That's how to convert website traffic into leads and sales over time.
4. Expect your initial ad campaigns to fail – and budget for it. Mike and his team always allocate a “data gathering” budget, knowing the first rounds likely won't be profitable. Start conservatively, gather data, cut what doesn't work, optimize what shows promise, and keep iterating until you hit the winner. That's how to get traffic to your website that actually converts.

As Mike Filsaime puts it, once you strike gold with a winning ad campaign, the profits can be game-changing. “You get the calculator out and you're like ‘Honey, come look at this! If we just keep this campaign running, that's an extra $380,000 this year!'”

Want more of Mike's coveted wisdom on how to increase traffic to your website and convert website traffic into leads and sales? Tired of getting website traffic but no sales? Watch the full 18-minute interview with Mike Filsaime and Bill McIntosh to get the rest of the insider secrets. Your bank account will thank you.