It's no secret that B2C brands can have a lot of success with Instagram marketing, and nowhere is this more true than in the fashion industry.
Fashion and beauty brands have thrived on this platform, using their audience's interest in fashion photography, makeup ideas, and similar content to build massive followings.
Instagram is a visual platform, making it ideal for things like apparel and cosmetics.
Add influencer marketing into the mix, and the ROI can be phenomenal.
Remember, these are audiences who love looking at artful fashion photography. Sure, a lot of it is aspirational in nature, but that doesn't mean a big chunk of those people won't see something they absolutely have to splurge on.
Among fashion brands, there are a handful whose Instagram accounts really stand out from the crowd. If you're in the fashion or beauty space, check them out for some great inspiration.
From Nike's expert synthesis of fashion and fitness, to Zara's bold use of high-fashion aesthetics to promote fast fashion products, there's a lot you can learn from checking out these Instagram success stories.
Nike @nike
The behemoth athletic brand has enthusiastically embraced video content, and can be regularly found sharing clips with their impressive 7.1 million follows on Instagram. Their feed features a motivational mix of professional athletes and regular, everyday fitness enthusiasts.
[image source: HubSpot]
Fjällräven @fjallravenofficial
The Instagram feed for Swedish outdoor apparel brand Fjällräven is less about their products, and more about the adventurous spirit that has defined the company for almost 60 years.
[image source: HubSpot]
You can check out more examples of Instagram marketing done right over at Hubspot.
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