Halloween is just around the corner!
And like the other holidays that start rolling around this time of year, it's a great opportunity to make some extra sales.
Out of ideas for Halloween themed Facebook ads?
No problem!
AdEspresso has a bunch of interesting examples, each one with its own unique strategic twist for making the most of one of the biggest commercial holidays out there.
From using popular characters to grab attention, to offering DIY instructions viewers can use IRL, to leveraging the latest popular blog content to promote a spooky seasonal product, you'll find tons of great ideas from top national brands.
No matter what it is you're selling, there's definitely a way to tie it back into the holiday.
Take advantage of all the seasonal fun and start getting creative!
Here are four great Halloween ads that can help seed some ideas for your own upcoming Facebook ad campaigns.
1. JCPenney – Use popular characters in promotional posts
Halloween is all about taking on a new persona for a short time.
People can be anything they want to be with a little makeup and the right costume.
That’s why it’s no surprise that so many people choose to dress up as their favorite characters.
This JCPenney ad touches on that with this promotional post.
It uses popular TV and movie characters to urge customers to buy now or risk missing out on the costumes their kids want.
[image source: AdEspresso]
What makes this ad so great is the fact that it takes two popular characters and uses character-driven marketing to attract attention.
Just like in novels, characters connect readers to the story on an emotional level.
If it’s done right, readers are pulled into the story and keep reading to get to the end and see what happens.
The same kind of logic applies to promotions.
Choose characters that resonate with your target audience, pair that with a promotion that promises to give customers the experience they want, and customers will be more than eager to buy what you’re selling.
Before you press send on your next promotional post on Facebook, think about what your end goal is.
Do you want people to buy something, sign up for a service, or something else?
Then create a narrative around that goal.
For example, “if you buy this costume, you’ll have the best Halloween experience.”
2. MetDaan Nails – Use blog content to promote your product
This promotion by MetDaan Nails caters to a specific niche of DIY enthusiasts.
It shows a wide range of easy projects people can try out as they get ready for Halloween.
[image source: AdEspresso]
What makes this post stand out is the fact that it uses blog content as a promotional tool.
It’s a solid approach if you’re trying to:
- Connect with customers you can’t reach via email. They don’t open emails, so this is another way to get valuable content in front of them.
- Promote a new product or feature with people who aren’t on your email list or don’t spend time on your website. This way, you speak to them where they spend the most time.
- Get people excited about an upcoming announcement. Press releases are great but spend a little time and money to build some hype on Facebook.
The great thing about using blog posts for promotion is the fact that you’ve already invested the time to create the content.
You don’t have to come up with something brand new.
Plus, it’s a little more in-depth than an ad.
People can get to know more about what it is you’re offering vs. reading a few short lines of text from a brand they’re not familiar with.
Finally, this approach drives people to your website.
Do a good job with the first post and people will stick around to search your website and buy something.
3. Cosmopolitan – Educate your customers
It’s common for people to leave costume decisions to the last minute.
Knowing this, why not ease some of the pressure and help customers by offering step-by-step images or video tutorials on your Facebook page?
That’s exactly what Cosmo did when they uploaded a tutorial of how to create a simple cat costume.
[image source: AdEspresso]
Notice how specific the tutorial is? Why a cat costume and not a superhero costume?
Customers give clues to what they’re interested in so pay close attention to the types of questions they post and the comments they make.
That way, you’ll know exactly what kind of content they’re looking for.
An added bonus to posting tutorials is knowledge sharing.
To build a lasting relationship with your customers, make an effort to educate them.
Knowledge sharing is another way of explaining the value your product offers, which is handy if you’re trying to hang onto new customers.
4. Michaels – Get people to do things in real life
Customers don’t have to leave the house to get what they need.
But even though online shopping has its benefits — like the convenience — you don’t have to stay online to talk to customers.
Instead, attract them by offering offers that interest them, but also give them an opportunity to interact with you offline.
This promotion from Michaels gives an incentive for customers to take part in the offline experience.
[image source: AdEspresso]
The key here is the promise of free art supplies at the event.
It also boosts customer experience when you combine online and offline marketing.
Just like Michaels’ promo post, use a mix of colorful images and text for posts in your feed when you introduce an offline event.
Social media is perfect for this because you can reach a wide audience and boost your chances of more people coming to the offline event.
You can find seven more inspiring Halloween Facebook ads in the full blog post, over at AdEspresso.
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