Video marketing is one of the fastest growing subsets of content marketing, and companies are beginning to make full use of the medium and its unique potential for keeping customers engaged.
It's no secret that people love video.
As of this year, video is expected to account for a whopping 74% of all online traffic. Also, 50% of people look for videos about a product before they make a purchase decision.
It's no surprise that marketers who incorporated video into their content strategy have seen revenue grow by up to 49%.
Blog content and great copywriting will always have a place in digital marketing, but if you're neglecting video, you could be missing out on a ton of leads and sales.
Of course, just having videos isn't enough.
You need video content that your audience will actually want to watch, and that's where mistakes can be made.
In a recent article in Entrepreneur, the author addresses the number one problem with the vast majority of marketing videos…
…they're boring.
Boring videos don't bring results.
How do you avoid creating dull, lifeless videos that are a chore to watch? Check out the great advice below.
Don’t be boring
A boring video can do more harm than good. Make your viewers laugh, teach them something new or transport them into another world. The most popular form of online video content is comedy, as you might have guessed, closely followed by news and music.
Chatbooks took all of this to heart in their “Stop Wasting Hours Making Photo Books” video.
As you may notice, this video tops at 3:50min, which goes against the engagement statistics. But with its perfect combination of wit, charm, product description and honesty, people didn’t mind its lengthier format.
With 10 million views, this video proves that it pays off to be original.
https://www.youtube.com/watch?v=PTTs7ewuDY8
Even if you are in a “boring” business, videos can still be a great way to attract and close customers. The most dull subjects can become highly engaging with video. We all know “Jake from State Farm”, putting a boring insurance company in an entertaining light.
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.
You don't have to have a big budget or be as creative as Chatbooks or State Farm.
You just have to be YOU.
So don't be afraid to let your personality shine through. It could pay off.
You can learn more about video marketing over at Entrepreneur.
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