Every business needs one thing: customers. So naturally, this is a matter of concern for solopreneurs. Sometimes, “customers” are people who buy something that you’re selling them directly. If you’re running an ecommerce shop or offering info products, you want to entice people to buy from you. In other cases, it’s not quite so straightforward. […]
Here’s How to Get More Eyeballs on a Personal Brand
Just about everyone has a Facebook page, from teenage kids to elderly grandmothers. And chances are, so do you. You probably have one, or both, of two key types of Facebook pages. You’ve got a personal one for yourself. That much is practically guaranteed. And you probably have a Business Page for your company, too. […]
Ready for Cyber Monday? Here’s One Critical Thing Entrepreneurs Forget About the Biggest Online Shopping Day
The fall equinox is behind us now. Our kids are back in school, and the weather outside is slowly getting crisp and cool. It’s autumn. And you know what that means: The holidays are just around the corner. And for entrepreneurs, one of the most important days in the holiday season is Cyber Monday. It’s […]
Here’s What Savvy Entrepreneurs Should Know About Influencer Marketing
For nearly a century, companies and marketing agencies have recruited popular celebrities to put in a good word publicly for their brand. Even Orson Welles himself once did voiceovers in advertisements for frozen peas. There are tons of examples of successful celebrity endorsements. Remember that notorious Carl’s Junior commercial that Paris Hilton did in the […]
5 Weird Marketing Tactics That Work Like a Charm
In the world of marketing, we’ve all got our bread-and-butter staples. They’re strategies and tactics that are tried and true, reliable standbys that are always a solid bet. Sure, the particular staples we use can change a lot over time. Fifty years ago, ads in magazines and newspapers were a must-have. Today, a lot of […]
