Social proof is a holy grail for marketers. Consumers are always a little hesitant to trust advertising and marketing messages, and with good reason. Of course companies are going to say good things about their own products in ads they created themselves. But when someone gives a good word to a product without any incentive or bias, […]
Not All Metrics Matter: 3 Numbers That Probably Aren’t Worth Worrying About
On paper, big numbers look impressive. Unfortunately, looks can be deceiving. There are a lot of metrics that can matter for digital marketing, but some are duds. It gets more confusing because a metric that’s vitally important in one situation could be totally useless for another. A high click through rate, a ton of impressions, […]
Shake Things Up & Try These 2 Underutilized Types of Facebook Ads
Facebook offers a variety of format options for ads, but most companies end up using the same kinds of ads and layouts for just about everything. You might not have even realized you could use video ads on the platform, but you actually can. Video ads are particularly helpful if you’ve got a decently sizeable […]
3 Off-the-Beaten-Track Ideas for Multimillion Dollar Online Businesses
Ever since the internet went mainstream in the ’90s, people have been finding new ways to use this technology to start businesses and make money. There are a lot of ways to make money online, and over time, strategies have changed. Most people would agree that monetizing a blog through ad revenue alone is a lot harder […]
These 2 Big Brands Are Killing It With Live Video. Here’s What We Can Learn From Them
Years ago, streaming video started taking the place of TV broadcasts. No longer at the mercy of someone else’s broadcast schedule, we were free to watch just about anything we wanted on demand. But lately, live video’s been making a comeback. Today, it takes place over Youtube, Instagram, and Facebook, and small businesses and bored […]
