There’s a long history of celebrity endorsement in advertising. From Orson Welles selling wine and peas, to Britney Spears for Pepsi in the early 2000s… The influence celebrities have over consumers can help power brands and product lines toward success. But today, social media has changed the game. We still have traditional celebrities like famous […]
4 Convincing Reasons to Ditch The 9-to-5
Every weekday morning, you show up at work. You clock in, you sit down at your desk, and you spend the next eight hours helping someone else’s company succeed and make money. The salary might be alright. And in this economy, you feel thankful to have a job at all. But what if you’re not […]
3 Smart Tips for Selling With Google Shopping
Google Shopping is a powerful channel for reaching new customers. In fact, it accounts for a surprising 56% of ad spend from retailers. It’s a type of ad called a “product listing advertisement,” or PLA for short. They show up at the top of the page on certain searches with clear commercial intent, putting your […]
Use This Simple Strategy to Get Better Conversion Rates on Facebook
There are quite a few metrics you can use to quantify the success of a Facebook ad campaign. It really depends on your objective. Impressions might be important for a brand awareness campaign, but if your goal is to get someone to buy a product, they’re really not. The same goes for click-through rates and […]
How to Find the Perfect Dropshipping Niche In Just One Day
Thanks to the power of dropshipping, just about anyone can get into ecommerce. You don’t have to worry about inventory, shipping, logistics, or anything like that. But before you start dropshipping, you need to figure out exactly what you’re going to sell. That’s one of the hardest parts. No one can spoonfeed you the perfect […]
