You’ve probably read that there’s apparently a lot of money in creating and teaching an online course. These courses are basically a type of “infoproduct,” and as far as those go, they’re big ticket items. The overall cost is almost always three figures, but popular and information-rich courses from known influencers and top brands can […]
This Smart Remarketing Strategy Prevents “Ad Fatigue” While Raising Brand Awareness
With Facebook ads, you can use insights and data about your audience to create Custom Audiences, helping you remarket your products or services to people who are already aware of your brand. This could mean people who visited your site but bounced before buying anything, or it could mean previous customers. But when the same […]
This Public Health Epidemic is Also a $36 Million Niche With Profit Potential
Looking for a niche with serious potential? This type of problem is a huge health issue in the developed world. Nearly one third of American adults suffer from this. I’m talking about high blood pressure, or hypertension. It tends to be combined with other issues like obesity, metabolic syndrome, and type 2 diabetes. If untreated, […]
5 Kinds of Powerful Social Proof That Earn Audience Trust
People trust other people — specifically, those who they perceive either as their peers, or as an authority on a particular topic. From their best friend to their favorite Instagram influencer, there are select individuals that a person trusts when it comes to things like product recommendations. Word of mouth is a powerful thing indeed. […]
How to Use Color Psychology to Boost Ecommerce Conversions
As far as animals go, humans have great color vision. And psychologically, the colors of things have a profound effect on how we experience and conceptualize them. Color psychology, the study of how our minds relate to color, is fertile ground for smart marketers looking to get an edge in the marketplace. The right color […]
