There’s a surprising marketing channel that’s working well for brands in a bunch of different industries right now. It’s not Snapchat. It’s not Instagram. It’s not even social media. It’s SMS marketing, as in SMS text messages. These days, SMS sometimes feels almost antiquated. But the fact is, people do still use it, at least […]
How to Be an Influencer: A Top Youtube Star Tells All
Ever wondered what it’s like to be a star? Today, the internet has created a whole new class of celebrities. Usually referred to as “influencers,” these content creators with sizeable followings have an impressive reach and a lot of sway over a dedicated fan base. Once you become an influencer at a certain scale, it’s […]
This Strategy Tweak Gets a Lot More Mileage Out Of Lookalike Audience Ad Campaigns
Remarketing is a powerful tool indeed. Thanks to today’s incredible data collection technology, pinpointing precise audiences with the right messaging at the right time is easier than ever before. It still requires good strategy behind it, though. Remarketing can fail if it’s not targeted right, if the ads aren’t appealing or memorable, or if you’re […]
The 4 Biggest Things A Company Should Know Before Marketing to Gen Z
As the Millennials we always hear so much about are getting into their 30s, the next generation is coming up behind them: Generation Z. Today’s high school kids and college students are basically Gen Z, or at least on the cusp between the two generations. And as is usually the case, they’re not identical with […]
How to Spend Less Time on Facebook Ad Campaigns — While Making More than Ever
Are you spending tons of time managing your Facebook ad campaigns? When you have a bunch of them going at once, it can get to be a bit of a headache. At a certain point, it can seem kind of unmanageable. Fortunately, there’s a solution. Facebook allows you to create “Automated Rules,” essentially setting a campaign […]
