Creating content for social media can be challenging sometimes. Different platforms call for different approaches and different formats, and it’s not the same as writing copy for a landing page or a sales page. To get engagement, you need great content. But how do you create it? It’s important to consider the specific platform you’re writing […]
3 Clever Ways to Get Audiences to Share Content on Social Media
Creating content is only around 20% of the process. The rest is getting people to look at it, and that’s a lot easier said than done. Content promotion is a challenge, especially considering the sheer amount of competition you’re up against, with so many other things vying for your audience’s attention. Social media is a […]
Email Campaigns Not Taking Off? This Common Issue Might Be the Problem
If your open rates aren’t what you wish they could be, the problem could be something pretty simple. It’s not necessarily a matter of audience targeting, or headline copy, or timing, or anything else that complicated. It might actually be that most of the emails on your list are basically dead ends. You may have […]
3 Entrepreneurship Myths That Hold People Back from Success
Entrepreneurship is a concept that holds a special place in American culture. It’s one of those things that fits into a sort of cultural mythology, embodying values of individual self-determination and the American spirit. But there are also “myths” surrounding entrepreneurship, in the other sense of the word: misconceptions. This can trip up a lot […]
How to Think Like A Millionaire: The Mindset That Sets Successful People Apart
What makes some people more likely to be successful entrepreneurs than others? In many ways, it’s a matter of mindset. The way you think about things has a profound impact on your life. Cognition and emotion influence behavior. Successful business owners have particular mindsets and ways of thinking that allow them to set themselves up […]
