Recently, Instagram’s been adding features that are pretty obviously meant to compete with Snapchat. Both platforms are among the top social media apps right now, especially for teens and young adults. For many brands, especially B2C brands whose products lend themselves to visual content, both apps can be indispensable marketing tools. While Instagram does have […]
This Popular Lead Generation Tactic is Dying. Here’s How to Stay Ahead of the Game
Building an email list can be a challenge. Your audience already subscribes to tons of newsletters, most of which probably sit unread in their Promotions folder in Gmail. So to convince them to subscribe, you have to offer something of value. For years, the go-to strategy has been gated content. We’ve been using value-packed ebooks, […]
Use This Easy 5-Step Email Sequence to Make the Sale
Email is one of the most profitable ways to promote your affiliate links. That much is well known, but how exactly do you even go about that? Obviously, you can’t just bombard people with constant sales pitches every hour of every day. That’s a good way to get most of your audience to unsubscribe. But […]
6 Irresistable Lead Magnets For Growing a Profitable Email List
Your email list is your personal key to the door that leads to profit. Sure, there are many places you can reach out to someone and make a sale — your website, a paid Facebook ad, a clever tweet — But email is one of the most reliable digital marketing channels there is. For that […]
Keep Them Coming Back: The Surprising Secret to Getting Repeat Customers for Ecommerce Sites
What’s your return policy like? While returns are something most ecommerce retailers try to avoid whenever possible, the occasional returned product is inevitable. Whether it’s a sweater that doesn’t fit right, a product that doesn’t meet the customer’s expectations, or there’s some other underlying reason for the return… People will always buy things and then […]
