Are Facebook ads working for your online business? If the answer is “no, not really,” you’re not alone. Tons of companies, from solopreneurs to midsize businesses whose names you might recognize, have the same problem. People aren’t engaging with your ads. Your ROI is terrible, and you might even be losing money. That, of course, defeats […]
5 Clever Ways to Promote a Local Business on Instagram
Instagram is huge right now, and its growth shows no signs of slowing down anytime soon. It’s the premiere photo-centric social media site these days, and just about everyone has an account there. For brands, it’s a huge opportunity to reach a targeted audience. But Instagram isn’t just for big national companies. Local businesses can also […]
This Overlooked Social Media Site Can Drive Tons of Traffic and Sales
When you think “social media,” what comes to mind first? Facebook? Instagram? Twitter, perhaps? These are all super popular platforms, where having a presence and building a following can be a big source of leads and traffic for online businesses. But there’s one platform that, chances are, you’re overlooking. It’s very popular and widely used, […]
3 Surprising Ways Emotional Language Can Make or Break Conversions
When it comes to copywriting, every word matters. Two words can have similar denotations — that’s the dictionary definition, basically — but totally different connotations, calling to mind totally different implicit associations that color how someone feels when they read your copy. And how they feel is important. Even in B2B marketing, where numbers, data, […]
4 Smart Tips for Instagram Videos That Convert
Did you know that by 2019, video is expected to make up 80% of internet traffic worldwide? Video has really taken off. Whether it’s a well-edited product explainer video, a Facebook live stream, or a quirky little silent video on Instagram, video content is here to stay. When it comes to content marketing, this is […]
