Crafting great copy is a fine art. And when it comes to Facebook ads, there are things that work, and things that don’t. To find them, you’ll do a lot of A/B testing. One of Facebook’s biggest assets, in terms of its advertising value, is its targeting capabilities. You can send your marketing messages to […]
6 Smart Reasons to Grow an Audience with Social Media Contests
Everybody loves to win. Whether it’s a random drawing for a prize, or a contest that requires significant effort, that rush you get when you realize “I won!” is a good feeling. So it’s no surprise that people flock to social media contests. If there’s a prize worth winning, you can bet people are going […]
Get Seen, Make Sales: Steal This Profitable Tactic from Top eCommerce Brands
There are quite a few channels to get eyes on your online business. There are ways to get traffic organically, mostly for free, like SEO and social media posts. Then, there’s paid traffic. There’s Facebook ads, plus paid ads on other sites like Twitter, Instagram, and even Reddit. Not to mention PPC ads in Google’s […]
Facebook Just Revealed The Secret To Their Algorithms. Here’s How It Works…
Whenever you post to Facebook, you’re at the mercy of the website’s algorithms. These determine who will, or will not, actually see your posts. As you probably know already, just because you have a certain number of followers, it doesn’t mean every single one of those people will see any given post. The algorithms are […]
4 Simple Steps to Finding Blockbuster Blog Content for Any Niche — Even the “Boring” Ones
Maintaining a blog isn’t always easy, and that goes double if you’re in a niche that’s, you know… Unsexy. Who really wants to sit down every evening after work and write 2,000 words about coffee grinders or power sanders? Whether you’re running a small local business, an ecommerce store, or a niche review site or […]
