Being an entrepreneur is more than just an occupation, a career path, or a job description. It’s a lifestyle, something that runs deeper into your sense of who you are, and your own sense of being-in-the-world. For some people, it’s about independence and autonomy. It’s about forging your own path ahead in life, where you’re […]
Influencer Marketing Isn’t Just For Huge Brands. Here’s How Small Teams Can Profit From This Trend
If you keep up with the latest developments in digital marketing, you’ve probably heard a lot lately about something called “influencer marketing.” At its core, it’s really nothing new. From Britney Spears for Pepsi, to Michael Jordan for Nike, to Orson Welles for frozen peas (seriously, look it up), Brands have long been recruiting public […]
The Surprising Secret to “Going Viral”
“Going viral” is something that’s hard to really plan for. If it happens, it happens, but even if you do everything you can to try to sow the seeds of virality, it might not pan out. Ever since the mid 2000s or so, when “viral” became a buzzword, brands have struggled to hone some kind […]
The Real Truth About Buying Instagram Followers
The concept of buying followers on social media isn’t exactly new. Whether it involves a monetary transaction, or just a mutual “follow for follow” that isn’t based on genuine interest, this kind of thing has been around since back when MySpace was still a thing. One thing you’ll hear occasionally from people in forums or […]
Get More Facebook Engagement With These 3 Easy A/B Tests
When it comes to Facebook ads, A/B testing is one of the best ways to hone your strategy and start getting more clicks, more engagement… And ultimately, more profit. There are quite a few parameters for which you can employ A/B testing. You could split test different audiences, or different headlines, or short copy versus […]
