We’re all familiar with fear-based marketing. It’s also drawn a lot of criticism aimed at the advertising industry. Sometimes, it’s fear of inadequacy. “Tired of being fat? Buy our protein shakes!” Other times, it’s more subtle, playing off of a sort of “fear of missing out” phenomenon. “Limited time only.” “Only X left in stock.” […]
The Unexpected Truth About Social Media Metrics
When people talk about social media marketing, you tend to hear a lot about “vanity metrics.” These are things that look impressive on paper, but that aren’t really directly tied to your bottom line. For example, having 100,000 followers on Instagram looks awesome on the surface. But if those followers aren’t really people who’d be […]
Use This Ridiculously Easy Tweak to Get More Attention and Clicks on Social Media Posts
Emojis have exploded in popularity as smartphones and other mobile devices have become cheap and ubiquitous. Chances are, you’ve started seeing them in tweets, in Facebook posts, and even in Reddit comments. For those of us over 25, this can seem like one of those things “kids these days” are doing. Younger people, especially teens […]
The Hot Video Marketing Trend Every Entrepreneur Should Be Using
Live streaming video is huge right now. Whether it’s on Youtube, on Facebook, or on a dedicated streaming app like Periscope, people everywhere are exploring the potential of live online broadcasts. Marketers and entrepreneurs are no exception. Live video is something you should be thinking about incorporating into your own content marketing strategy. Video in […]
Turn Leads Into Profits With This Innovative New Way of Thinking About Sales Funnels
We usually think about marketing funnels as something singular. A marketing funnel for your business. But in a recent blog post from Smart Passive Income, the authors offer up a brand new way of thinking about funnels. Instead of just creating one funnel, you can improve your conversion rates and bring in more leads by creating […]
