In the world of paid search ads, audience targeting is all the rage these days. The ability to advertise to people in the right age group, of the right gender, and in the right geographic location, can be incredibly useful toward getting the most out of your ad spend. But will audience targeting replace keywords […]
This Simple Tweak Makes Conversion Rates Skyrocket
At its core, marketing is all about compelling people to do something. Whether it’s swapping their email address for an in-depth ebook, buying a product from your online store, or clicking an affiliate link that takes them to Amazon, there’s something you want people to do when they visit your website. To do that, we […]
Was This Recent Google Test a Peek Into the Future?
If organic search traffic is an important source of leads and sales for your business, you might be interested to know that on Friday May 26th, Google was experimenting with new features and new layouts for their search engine. If you Googled anything that day, you might have noticed that things looked different. One of the features […]
The Power of the Mind: 3 Simple Productivity Tips from a Spiritual Guru
Deepak Chopra has made a name for himself as a spiritual guru. A big believer in the mind-body connection, he’s forged a prosperous career for himself helping other people center themselves and find a sense of inner peace. Although he originally trained as a neuroendocrinologist, he now publishes books, gives lectures, and spreads the word […]
Customers Are On a Quest for the Right Product. Here’s How to Give Them What They Need Every Step of the Way
Your customers are on a journey. It’s an epic quest to buy something. And just like in the old-school epics like Gilgamesh and the Odyssey, there are a lot of other steps and segues between the beginning and the end of their story. The way people buy things, especially something that’s a major purchase or […]
