Audiences are distractable. They have tons of content coming at them from every angle, every time they go online. You only have a limited window of time to get them hooked and firmly capture their interest. Step one is a compelling headline that piques their curiosity. But once they’ve clicked through to your content, there’s […]
This Simple Strategy is How Smart Marketers Use Landing Pages to Increase Profits
Marketing is all about experimentation. Sometimes, you have to throw things at the wall and see what sticks. Of course, the process is a little more refined than that. You’ve probably at least read about A/B testing, even if you haven’t implemented it yourself. Testing two different approaches at the same time — whether it’s […]
Unlock The Power of Persuasive Copy: 3 Smart Tips to Make Sales Copy More Profitable
If you’re a solopreneur with a relatively new online business, then chances are, you write your own sales copy. Copywriting is an art form, and it’s something that takes some time to learn. Even if you’re an amazing writer, writing persuasively — in a way that genuinely compels people to do something — isn’t always […]
Outranked by Competitors? Ethically ‘Steal’ Their Search Traffic With This Smart Strategy
Recently, Ahrefs — one of the top SaaS companies in the SEO space — did a massive research project where they looked at two million featured snippets. You’ve probably noticed that for some queries, Google gives you an answer right there on the search results page, quoted from one of the top 10 results. That’s […]
Use This Keyword Research Trick to Get More Eyes on Every Video
Google’s not the only search engine in town — and we’re not talking about Bing or DuckDuckGo. The world’s #2 search engine is actually Youtube. Owned by Google, the video hosting site is a place where a lot of us get hours of entertainment on a weekly or even daily basis. As video content has […]
