When it comes to running your own business, most people fail. The exact point of failure can vary somewhat. Maybe manufacturing your product costs a lot more than you thought, and you can’t make it profitable without charging prices people don’t want to pay. Or maybe you didn’t do market validation right, and it turns […]
3 Smart Ways to Use Customer Testimonials to Win People’s Trust
One of the key aspects of marketing is cultivating consumer trust. You want people to trust your brand to deliver great products or services. This is easier said than done. Genuine trust must be earned. Other than making sure your products or services are the best they can be, customer testimonials are one of the […]
Social Media Metrics That Matter: 3 Things Smart Marketers Pay Attention To
Social media can play an integral role in your sales funnel, part of what makes it such a useful tool for marketers. The goal here, of course, is to move your audience members down that funnel. Social media marketing usually involves a lot of trial-and-error experimentation to figure out what works and what doesn’t. To […]
Writing a Killer CTA – 2 Key Elements for Maximum Conversions
Email marketing is known for having a great ROI, and for being one of the best ways to make a profit from your website’s audience. But not everyone has the same level of success with it. Many entrepreneurs and inexperienced marketers struggle to get the conversions they were hoping for. Usually, they’re doing something wrong. […]
Get More Eyes on Those Tweets with a Few Simple Tweaks
There are a lot of social media platforms out there, some more popular and widely used than others. One of the most popular is Twitter. You may already have an account there. Despite its massive influence and considerable popularity, Twitter can be quite the challenge for marketing a brand. First of all, there’s that pesky character […]
