From Luke Skywalker to the Joker, Mark Hamill has had a flourishing career as an actor and voice actor. But you may be wondering, “what does Mark Hamill know about Content Marketing?” It’s a sentiment he opened with at his keynote talk at Content Marketing World. Beloved by millions, he returned to the Star Wars […]
Forgetting This One Critical Thing Can Drain a Facebook Ad Campaign of Profits
Having trouble getting the ROI you were going for out of your Facebook ad campaigns? The secret to upping your profits could actually be pretty simple. As with many things related to Facebook advertising, it’s all about targeting. Facebook has a fantastic selection of targeting options, and one of them in particular could be the […]
The Surprising Truth About Off-Page SEO, and What the United Airlines Meltdown Taught Us
SEO can be roughly divided into two main categories: “on-page” and “off-page.” For the most part, on-page SEO is pretty straightforward. You want to make sure Google can crawl and index your site. You want to have a clean, readable URL that contains your target keyword. You want the keyword in the title and some […]
Anyone Who Became an Entrepreneur ONLY For These Reasons Needs to Rethink Their Priorities
There are a lot of reasons to choose the path of entrepreneurship. Sometimes, it’s about freedom and autonomy — the ability to choose your own hours, forge your own destiny, and to free yourself from the confines of the 9-5 lifestyle. It can also be about making a positive contribution to the world, about creating […]
2 Easy Ways Small Businesses Can Jumpstart Their Social Media Marketing
Social media is a crowded landscape. Everyone has a voice, but in that sea of voices, it’s hard to stand out and get noticed. This is especially true for small businesses. If you’re not a household name, and you haven’t already spent years cultivating a social media following, social media marketing can seem like an […]
