The harder something is to get, the more people are going to want it. It’s human nature. We’ve all seen children playing perfectly happy until they see another kid with a different toy. All of a sudden, they NEED it. The toy they were originally playing with has quickly become obsolete. This “scarcity principle” is […]
This Big Link Building Mistake Can Tank an SEO Campaign
SEO has changed a lot over the years. But even though there’s more emphasis on content and relevance now, links are still front and center when it comes to Google’s algorithms. Like it or not, link building isn’t going anywhere anytime soon. Ranking without links is nearly impossible in the vast majority of niches, and […]
The 3 Critical Components For Businesses to Execute a Massively Successful Online Giveaway
You know what everyone likes? Free stuff. As a marketer, this is something you can definitely use to your advantage. An online giveaway can be a great way to build an email list, get more engagement, generate some buzz, and cultivate the brand awareness your company needs to succeed. But as with anything, planning is […]
Be Like These 3 Losers: Rise Like a Phoenix From the Ashes of a Failed Business and Soar to Success
Life is dynamic. We all experience our fair share of both successes and failures. While a longstanding string of failures can feel like a “losing streak,” it’s important to remember that in a lot of cases, the contributing reasons for each failure aren’t necessarily interconnected with one another. To connect them could very well be […]
This Amazing Free Tool Instantly Generates Hundreds of Content Ideas
If you have a niche site that’s monetized with affiliate links, you need authority content about your niche if you want to attract web traffic. This can be pretty easy up to a point, but eventually, you can find yourself running low on good ideas. A simple, free online tool called Answer the Public could […]
