If you’re someone who uses both Instagram and Snapchat — either personally or for marketing — you’ve probably noticed that lately, Instagram’s been introducing some new features that parallel what Snapchat’s been doing. Instagram is owned by Facebook, and it looks like Mark Zuckerberg is on a mission to crush Snapchat with better versions of the […]
Use This Simple Facebook Ad Hack to Maximize Likes and Shares
Is your Facebook ad engagement leaving you disappointed and frustrated? If so, don’t worry – you’re not alone. As with many things, Facebook ads are something where a few simple tweaks could make a disproportionately big difference in your results. Remember, marketing is all about a series of tweaks and improvements. The ‘set it and […]
Here’s 3 Common Ways Marketers Accidentally Use A/B Testing WRONG
A/B testing is a staple of digital marketing, and it’s one of the best ways to get quantifiable data about what’s working and what’s not. One of the places you can implement this strategy is in your Facebook ads, where A/B testing can help you hone your copy, your imagery, and your audience targeting to […]
After 17 Years of Signals From Google, These Are the 3 Most Important Points Google Has Taught Us
The Internet is a fast-moving and ever-changing landscape. Two years is a long time here, and for digital marketers, it’s essential to keep up with all of the latest developments. And arguably, no facet of digital marketing changes faster than SEO. What worked three or four years ago is often woefully outdated today, and Google is constantly […]
9 Benefits of Social Media Marketing Most People Overlook
Ever since the beginnings of social media as we know it today, it’s been a powerful tool for digital marketing. I mean, social media is where people “hang out” online. But even though it has an impressive track record, social media marketing is something that most businesses don’t take full advantage of. Which makes sense. […]
